How a delivery route became Santa Cruz's favorite late-night habit
Matt O'Brien started Cookie Cruz in 2015 with one simple idea: get warm cookies to your door. A decade later, we still sell out most nights.
Cookie Cruz | Our Story
How it started
Matt founded Cookie Cruz in 2015 with no storefront and no display case — just fresh-baked cookies and a delivery route. The idea was almost too simple, and it worked.
Baked to order, not sitting around
Every cookie goes from the oven to a box to your door — never sitting out, never made in advance. Open the box and the smell hits you first.
Santa Cruz made us who we are
UCSC students pulling late nights and locals craving something sweet after midnight made Santa Cruz the perfect city for this. Most evenings, we sell out before the night's over.
The cookies speak for themselves
From classic chocolate chip to rotating flavors like Purple Ube, the lineup stays fresh and unpredictable — from-scratch every time. Good Times Santa Cruz called them "still-warm tasty treats."